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E3 Spark Plugs Announces Don Schumacher Racing’s Top NHRA Drag Racer Appearances at PRI Booth

Racers on hand at booth #5173 to interact with visitors and sign autographs


Ponte Vedra, FL (November 29, 2017) – E3 Spark Plugs, manufacturer of DiamondFIRE spark plugs and performance ignition products, announces four top NHRA drag racers from Don Schumacher Racing, all who consistently run E3 products, will be available to sign autographs at this year’s Performance Racing Industry (PRI) Show at E3’s booth, #5173, on select days.

Don Schumacher Racing is the largest and winningest race team in NHRA history. Tony Schumacher is the son of NHRA legend Don Schumacher and an eight time NHRA Top Fuel world champion holding Top Fuel’s record of 83 event titles. Antron Brown has an illustrious NHRA career and has won three Top Fuel world championships, Leah Pritchett joined Don Schumacher Racing in 2016 and won her first Top Fuel national event that year, and Tommy Johnson Jr. is one of 15 drivers to have won events in both Top Fuel and Funny Car and one of 18 drivers in NHRA history to qualify No. 1 in both Top Fuel and Funny Car. All four racers run E3 spark plugs in their 10,000 horsepower Top Fuel dragsters to maximize the fuel burn for more power and better fuel efficiency.

Autograph Signing Schedule / E3 Booth #5173
Thursday, December 7 (noon – 1:00 p.m.) Tony Schumacher and Antron Brown
Thursday, December 7 (3:00 p.m. – 4:00 p.m.) Leah Pritchett
Friday, December 8 (3:00 p.m. – 4:00 p.m.) Tommy Johnson Jr.

“We knew many attendees would be thrilled to have the chance to meet these racers and have their pictures taken and gather autographs” said Rob Fisher, E3’s Vice President of Motorsports. “So after reaching out, they were happy to oblige, and we look forward to welcoming the crowds to our booth.”

For more information about E3 spark plugs and performance ignition products, visit For the latest company and product news follow E3 on Facebook, Twitter, Google +, Instagram, or subscribe to E3’s You Tube Channel.

e3 dsr drivers 2About E3
E3 is a leading manufacturer of spark plugs and compatible performance ignition products for automotive, small engine, powersports and race applications. In 2017, E3 introduced the company’s first spark plug designed for natural gas powered vehicles designed to reduce fuel mileage, improve emissions and ensure long lasting durability. E3 spark plugs feature the company’s patented DiamondFIRE technology that improves ignition combustion efficiency. With a commitment to motorsports and street performance, E3 greatly expanded its ignition product line to include high performance distributors, race spark plug wires, coils and 02 sensors under the company’s DiamondFIRE brand. For more information about E3 spark plugs and performance ignition products, visit, or follow E3 on Facebook.

About NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA E3 Spark Plug Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to, or visit the official NHRA pages on FacebookYouTube and Twitter.