WEST PALM BEACH, Fla. — IRG Sports + Entertainment (IRGSE), a leading marketer and promoter of sports and live entertainment experiences, announced it has expanded its leadership team.
Joining the IRGSE team are: Ryan Perezluha, public relations manager for IRG Sports + Entertainment; Justin Kamm, director of corporate partnerships for Palm Beach International Raceway; and Lee Lyons, senior manager, corporate partnerships for IRG Sports + Entertainment.
Located at IRGSE’s West Palm Beach, Fla., headquarters, Perezluha, Kamm, and Lyons will report to IRGSE Senior Director of New Business & Industry Relations Dana Landry.
“These talented individuals bring valuable experience and a great amount of enthusiasm to the IRGSE team,” Landry said. “Their history of growing and building relationships, and their knowledge of working with corporate partners and media are tremendous assets to IRGSE, its properties and partners.”
Perezluha, has over a decade of experience as a publicist and marketing manager for various NASCAR and drag racing teams. A graduate of Rowan University in Glassboro, N.J., with a Bachelor of Arts in Communication Studies, he has specialized in the procurement of sponsorship, public relations and content generation throughout his career.
Kamm, a sports marketing professional, brings a vast amount of experience to IRG Sports + Entertainment. The graduate of Catawba College in Salisbury, N.C., earned a Bachelor of Arts in Music Business. He most recently served as the director of marketing and sales for New Jersey Motorsports Park in Millville, N.J., and prior to that he worked in operations with SMI-owned zMax Dragway in Charlotte, N.C. Through his current role, Kamm will specialize in the procurement and management of partners for PBIR and other IRG Sports + Entertainment properties.
Lyons, who holds a Bachelor of Arts in Communication Studies from the University of Alabama, has worked for a range of marketing companies, including PGA of America, The Gab Group, and MELT. She has specialized in account management and partnership activation for many prestigious companies handling their marketing strategies and providing day-to-day management.
About IRG Sports + Entertainment:
IRG Sports + Entertainment™ (IRGSE), a TPG Specialty Lending Inc. portfolio company, is a leading marketer and promoter of sports and live entertainment experiences in the United States, Canada, Bahamas, New Zealand and Australia. The company owns and operates four motorsports facilities: Palm Beach International Raceway™ (PBIR), Memphis International Raceway™ (MIR), Maryland International Raceway™ (MDIR) and Cordova International Raceway™ (CIR); three sanctioning bodies: International Hot Rod Association™ (IHRA), IHRA Australia™ and International Roll Racing Association (IRRA); as well as the Bertil Roos Racing School, Hooked On Driving Southeast Region™ (HOD) and Palm Beach Driving Club™ (PBDC). IRGSE properties promote more than 1,150 motorsports, live entertainment and corporate events annually at its venues and within its series. For more information, please visit IRGSE.com, follow @IRGSports on Twitter and LinkedIn.