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E3 Spark Plugs Renews Sponsorship as Official Ignition Products of NHRA


e3GLENDORA, Calif. (Dec. 11, 2015) — NHRA today announced that E3 Spark Plugs has renewed its status as the official ignition products of NHRA and the official spark plug of NHRA.

As part of the multiyear agreement, E3 Spark Plugs will incorporate the official logo in its advertising, promotions, point-of-purchase materials, and packaging for each designated product. On site, E3 will continue to have a major presence at all NHRA Mello Yello Drag Racing Series events, including signage, inflatables, and advertising through NHRA’s multimedia outlets and commercial inventory in the NHRA FOX Sports broadcasts.

“E3 Spark Plugs has been a valued partner of NHRA for many years and their official sponsorship extension and increase in involvement with NHRA shows the partnership is a perfect fit in helping them achieve their marketing objectives,” said Gary Darcy, NHRA senior vice president of sales and marketing.

Said Steve Joiner, vice president of sales and marketing, E3 Spark Plugs: “We are very excited to be the official spark plug of NHRA though the 2020 season. Our customers and the NHRA fan are all about power and performance, something we understand completely. We are committed to helping them achieve those goals, and it is with great enthusiasm that E3 Spark Plugs partners with the National Hot Rod Association, the clear global leader in championship drag racing.”

Backed by a five-year, 100,000-mile warranty, E3 spark plugs, with their DiamondFIRE side-wire electrode, project the combustion spark in a way that more quickly ignites the air/fuel mixture, thereby creating a significantly faster and larger flame kernel. In effect, this burns more of the available fuel, resulting in increased combustion efficiency for improved power and fuel economy with reduced emissions. E3 spark plugs are available for most automotive, small-engine, and power-sports applications at automotive and home-improvement retail stores nationwide. E3 also has just launched a line of racing spark plugs for all levels of racing applications. For more information on E3 log on to

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 23 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J&A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Auto-Plus Raceway at Gainesville in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on, or visit the official NHRA pages on Facebook, YouTube and Twitter.