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Euro NASCAR Appoints General Tire New Official Tire Partner


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Euro NASCAR appoints General Tire new Official Tire Partner
Unique six-year partnership represents the next step in the series’ exponential growth



NASCAR Whelen Euro Series and General Tire announced today a six-year partnership that will make General Tire the Official Tire Partner of Euro NASCAR. All the cars racing in the official European NASCAR championship will be equipped with General Tire’s brand new NWES GT slick and wet 11.5/ 27.5 R 15 tires.

The six-year agreement with General Tire – a unique feature in motorsports in the 2010’s – represents another step forward in Euro NASCAR’s exponential growth. Such an important commitment perfectly synthesizes the strong will both parts have to reach new heights and further develop the NASCAR Whelen Euro Series events, reaching new fans all over the world.

NWES general tyre“We are very proud and happy of this long term partnership with General Tire. A six-year commitment is a huge demonstration of confidence in the NASCAR Whelen Euro Series and its potential. With General Tire we share the same strong willing to further develop Euro NASCAR reaching new heights and promote the General Tire brand across Europe. In less than 10 years, the NWES has become one of the most attractive series in Europe with more than 30 cars on the grid, tens of thousands of fans visiting our events and very strong partnerships with world-leading companies supporting Euro NASCAR. This is another huge step forward for the series and the sky is the limit!” said NASCAR Whelen Euro Series President / CEO Jerome Galpin.

Founded in 1915 and part of global leading Continental Group since 1987, General Tire choose the NASCAR Whelen Euro Series as its very first motorsport partner outside North America and the best outlet to promote their products’ values: Performance, Reliability and American Heritage.

“NASCAR Whelen Euro Series and General Tire make ideal partners, not least because of the rich American heritage we share,” says a delighted Guy Frobisher, Senior Project Manager at General Tires in Europe. “It’s a fantastic opportunity for us to showcase our brand in this thrilling and fast-growing motorsport setting. What’s more, our engineers in the U.S. have developed a race tire that promises to meet the high expectations of the teams.”

After an intense program of Drivers Recruitment winter tests, the new partnership between NASCAR Whelen Euro Series and General Tire will officially hit the track in 2019 with the Euro NASCAR season opener in Valencia, Spain.

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Jerome Galpin (left), NASCAR Whelen Euro Series President / CEO and Guy Frobisher (Right), Senior Project Manager at General Tires in Europe
Credits: NASCAR Whelen Euro Series / Stephane Azemard

NASCAR Whelen Euro Series
The NASCAR Whelen Euro Series was founded in 2008 and established the NASCAR official European Series in January 2012 thanks to a long-term partnership signed with NASCAR (National Association for Stock Car Auto Racing), Team FJ, a Motorsports company located in Blois, France, and Whelen Engineering as title sponsor of the Series.The season is made up of 24 races, equally split among ELITE 1 and ELITE 2 divisions, on the best European tracks. Euro NASCAR introduced a stunning innovation on July 7-8, 2012 by organizing the first ever NASCAR race on an oval track in Europe on a half-mile speedway built in the downtown of Tours (France). With four races in two days, these 400 HP V8 monsters provide pure racing action and thrilling bumper-to-bumper battles as well as a lot of family fun around the track! In the pure NASCAR tradition, race fans can get closer to the action than ever and feel the unique in Europe paddock atmosphere thanks to drivers, teams and cars always available for the spectators.The series attracts drivers from all over the world, all willing to fight on track for the win and take the first step towards becoming a NASCAR star in the U.S.

General Tire
Founded in 1915, General Tire based in Fort Mill, South Carolina, can look back on a proud heritage spanning more than a century. Since the early days, the brand has been making tires for all kinds of motor vehicles. The company was acquired by Continental in 1987. Today, operating worldwide, General Tire manufactures tires for cars, trucks and industrial applications, as well as specialty tires for 4×4 vehicles.

Continental develops pioneering technologies and services for sustainable and networked mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. In 2017, Continental generated sales of approximately €44 billion and currently employs more than 243,000 people in 60 countries.

The Tire division has 24 production and development locations worldwide. As one of the leading tire manufacturers with around 54,000 employees, the division posted sales of €11.3 billion in 2017. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial vehicles and two-wheelers. Through continuous investment in R&D, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The Tire division’s portfolio includes services for the tire trade and for fleet applications, as well as digital management systems for commercial vehicle tires.

Photo Credits: NASCAR Whelen Euro Series / Stephane Azemard 


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