GLENDORA, Calif. (Dec. 21, 2015) – NHRA announced today that bluemedia has signed a three-year sponsorship extension to remain the official sign and graphics provider of the NHRA through 2020.
As an official sponsor, bluemedia will have signage rights at NHRA Mello Yello Drag Racing Series events as well as a presence on NHRA’s multiple media platforms including NHRA.com, National Dragster and social media. The sponsorship makes available business-to-business opportunities within the NHRA member track network as well as race teams.
“The NHRA has proven to be an amazing partner in furthering bluemedia’s strategy to increase our brand awareness nationally,” said Jared Smith, president of bluemedia. “Not only have the impression numbers been very valuable to us, but the relationships we have forged within the NHRA family of partners have also proven to be just as valuable. This stems from the first class operation ran by the great folks at the NHRA. There was no question that we were going to continue our relationship in this new multi-year agreement.”
With headquarters in Phoenix, bluemedia is one of the nation’s leading signage companies. Its clients include professional and collegiate sports teams, sports facilities and sporting events. To learn more, visit www.bluemedia.com.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J&A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.