Oberto Beef Jerky will be the primary sponsor of the Jim Dunn Racing Funny Car for the 2016 NHRA Mello Yello Drag Racing Series. Oberto will be displayed as the title sponsor on the Dodge Charger at 10 NHRA races beginning at the 2016 NHRA Spring Nationals and will be a major associate sponsor throughout the entire season. Fans will be able to spot the familiar Oberto logo with its red, green and white colors in the NHRA pits on the Jim Dunn Racing hauler at all 24 events.
Oberto Brands’ products are sold in most retailers across the United States. As part of the marketing sponsorship, the Jim Dunn Racing team and Oberto Funny Car will make appearances in numerous key markets to promote Oberto Beef Jerky.
“We are proud to partner with Oberto to promote and share their delicious beef jerky with racing fans across the country,” said team business manager Jon Dunn. “We are grateful to everyone at Oberto for choosing Jim Dunn Racing and the NHRA to promote their many flavors of all-natural jerky snacks.”
“We had such a great experience working with Jim Dunn Racing in 2015 and saw an extremely positive response from fans,” said Tom Hernquist, CEO of Oberto. “We’re also excited about the new FOX Sports television package that NHRA is implementing for 2016. NHRA fans love Oberto Beef Jerky and the visibility at the track and on TV will be fantastic. The race team will also help us bring exciting promotions to our retailers and consumers.”
Jim Dunn Racing and driver John Hale will kick-off the season at the Circle K NHRA Winternationals Feb. 12–14.