GLENDORA, Calif (November 4, 2019) – NHRA has named JRL Group to help manage and develop the ever-growing licensing program. Categories in the NHRA licensing program include apparel, electronics, and housewares, among others.
JRL Group, headquartered in Deerfield, Illinois, was founded in 1999 to help brands connect with consumers. They specialize in both outbound and inbound licensing programs, along with creating corporate strategic alliances. JRL Group has been successful in extending brands throughout the globe by handling all aspects of the client’s licensing program. JRL Group has represented a wide variety of clients in automotive, electronics, food, hardware, housewares, publishing, and sports.
“There’s nothing like it in all of sports. The speed, the acceleration, the sound, the technology, it is the most unbelievable sensory experience in motorsports. It is like standing next to the launch of the Space Shuttle,” stated Andrew Lieb, President of JRL Group. “For decades the NHRA has been recognized as the premier sanctioning body in motorsports with not only legendary teams and drivers racing down the track, but extremely loyal fans that are passionate about the sport they love. We are very excited about the licensing opportunities and we plan to leverage the NHRA’s rich heritage as well as its best-in-class reputation to deliver high quality products for these loyal fans.”
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and E3 Spark NHRA Plugs Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. NHRA’s Youth and Education Services (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, YouTube & Twitter.