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JEGS to Sponsor SFG Drag Racing Series, All Four Events on 2020 Schedule, Live TV Feed


SFG JegsDELAWARE, Ohio (January 13, 2020) – High-performance parts giant has entered an agreement to become the title sponsor of Kyle Riley’s wildly successful SFG series of high-dollar bracket races. The sponsorship gives title rights to three of the four scheduled races in 2020 and presenting sponsorship rights to the fourth event.

Additionally, JEGS is sponsoring the live video feed of each race, bringing all the on-track action to the Internet each day via

With a combined purse of more than $3M this year, the JEGS SFG 500, JEGS SFG $1.1 Million, JEGS SFG Superbowl of Bracket Racing and the FTI SFG 350 presented by JEGS are guaranteed to bring the top drag racers from across the country.

“I’m so excited I don’t think it’s even sunk in yet,” SFG CEO and founder Kyle Riley said. “Of course, our series has grown exponentially since we started it four years ago and sponsorship dollars allow us to get even bigger and better, but I’m much more excited about aligning ourselves with a worldwide company like JEGS. Nothing legitimizes us more than putting the JEGS brand on what we’re doing.

“We had a dream of putting on the best bracket race in the country with the biggest purse and we got off to a great start in 2016 at Piedmont Dragway with our first SFG Superbowl, which paid $50K a day. Fast forward to last year’s SFG 500 and we had a sold-out show that paid $525K to the winner, the largest payout in drag racing history.”

Discussions about a sponsorship deal actually began at last year’s SFG 500 event, which had attracted six-time world champion and JEGS vice president Jeg Coughlin Jr. The main event was a great day of racing for Coughlin, who survived a grueling nine rounds of eliminations against a field of more than 700 racers to finish in the final four. Gage Burch was the ultimate winner.

“We’re very excited to be furthering our sponsorship with Kyle and his crew at SFG,” Coughlin said. “We’ve been involved in some capacity since they started and we’ve always enjoyed the level of competition and the overall atmosphere at the events. We are happy to continue on with what Kyle is building.

“It’s so great to see bracket racing growing at this rate. There are so many dedicated promotors out there putting on such great events and the advancements we’ve seen in bracket racing, especially in the last 10 years or so, have reached a point where the payouts are bigger than anything in the sport. It’s fantastic.”

The 2020 SFG Series schedule begins with the JEGS SFG 500, April 21-26, at South Georgia Motorsports Park in Adel, Ga., followed by the FTI SFG 350 presented by JEGS, May 28-30, at Cedar Falls Motorsports Park in Iowa, the JEGS SFG $1.1 Million, June 29-July 5, at U.S. 131 Motorsports Park in Martin, Mich., and the JEGS SFG Superbowl of Bracket Racing, Sept. 16-20, at Darlington Dragway in South Carolina.

“We’re going to kick-off each race with a special JEGS SFG $20,000 Warm-Up that only cost $100 to enter,” Riley said. “That’s definitely the best deal in drag racing. Plus, it’s a great way for racers to check out the track under race conditions.”

Due to sold-out fields at all of their events in 2019, Riley encourages interested participants to visit to pre-register for this year’s races to ensure themselves of a spot in the field. Racers that pre-register will receive a special SFG discount they can use at JEGS Big

About JEGS Automotive, Inc.
JEGS Automotive is a worldwide e-commerce leader in the mail-order, high-performance auto parts business, offering more than 1M individual items for purchase. Founded in 1960 by drag racing legend Jeg Coughlin Sr., JEGS remains family-owned to this day with brothers John, Troy Sr., Mike and Jeg Jr. in charge. The company’s corporate headquarters, massive 225,000-square-foot warehouse and distribution center, state-of-the-art call centers, the family’s classic car and truck collection, Team JEGS’ research and development facility and the offices of the JEGS Foundation are all located in Delaware, Ohio. For more information, call 800-345-4545 or visit

About Team JEGS
Team JEGS, the official racing team of JEGS Automotive, is fueled by the legacy of one of the most successful families in motorsports history, the Coughlins. Led by JEGS founder and International Drag Racing Hall of Fame member Jeg Coughlin Sr. and his four sons — John, Troy Sr., Mike and Jeg Jr. — Team JEGS has claimed nine NHRA World Championships, 18 divisional championships and 125 national event victories. Meet the drivers, view the race schedule and keep up with the latest news and results at