Strutmasters Added as Major Sponsor for Historic Drag Illustrated World Doorslammer Nationals
ORLANDO, FL (February. 25, 2020) – The Drag Illustrated World Doorslammer Nationals presented by CTech Manufacturing has added another marquee partner, as race officials announced today that Strutmasters, an industry leader in suspension parts and air to non-air suspension conversion kits, has been named a major sponsor of the race.
The highly-anticipated inaugural event, which takes place March 6-8 at Orlando Speed World Dragway, features a purse of more than $300,000, awarding the winners in Pro Stock and Pro Mod $75,000 and $50,000, respectively. For Strutmasters founder and owner Chip Lofton, it’s another way to be involved in a sport – and now an event – he loves.
“You look at this event, and it offers big money, it’s going to draw a lot of teams, it’s at the beginning of the year, and I really think it’s going to be a great event,” Lofton said. “They’ve put a lot of time and thought into what makes a great race, and it’s a great location as well. The track owners (Ozzy and Maria Moya) are wonderful people and all of it together is going to make it a really incredible show, so I’m excited to be involved.”
In recent years, Lofton and Strutmasters have become major players in the sport, working with a number of top NHRA teams.
It’s done wonders for the business and for Strutmasters’ visibility, as Lofton noted in part because of the aggressive sponsorship deals it increased his business 30 percent last year.
His 2020 sponsorships include the likes of former NHRA Pro Stock world champion Bo Butner and three-time NHRA Pro Mod world champ Rickie Smith, and both of the standouts will be in attendance and racing for big money in Orlando.
“I’m so excited that they’re both going to be there,” Lofton said. “As a sponsor, I look at racing as branding. I hope you see the Strutmasters name somewhere and it helps you go look at my company. Both Bo and Rickie, they’re high-profile guys and bring a lot of attention. People will be watching them in Orlando, but I know there’s going to be a good car count and fan turnout.
“You’re also going to see some of the quickest times of the year and maybe some records. It’s going to be a great circus, and that’s what you need to keep people and fans enticed. And I think the drivers like that side of it, too.”
Strutmasters created the original suspension conversion kit two decades ago, and has further perfected it since then. They’ve established themselves as an industry leader when it comes to all aspects of suspension parts and kits, while Lofton has ramped up the company’s visibility in recent years.
That noticeable presence will be apparent in Orlando as well, providing support for the most successful names in the doorslammer world at one of the biggest races of the year.
“Chip and Strutmasters have been so great for drag racing and we’re thrilled they are major sponsors for this historic event, the World Doorslammer Nationals,” Drag Illustrated Founder and Editorial Director Wes Buck said. “Chip’s company is one of the finest recent examples of how loyal race fans are to companies that support drag racing. Chip has gone above and beyond to offer his support to so many teams, and it’s had a remarkable impact. It’s exciting to have Strutmasters on board for a race we are confident will deliver one of the most memorable experiences possible for everyone involved.”O.penVAPE, Trulieve Join Historic Drag Illustrated World Doorslammer Nationals as Major Sponsors
ORLANDO, FL (February. 25, 2020) – In a first-of-a-kind moment for drag racing, race officials with the Drag Illustrated World Doorslammer Nationals presented by CTech Manufacturing announced today that O.penVAPE and Trulieve, a pair of leading companies in the cannabis and personal vaporizer industries, have been named major sponsors for the inaugural race.
The highly-anticipated event takes place March 6-8 at Orlando Speed World Dragway, offering a total purse of more than $300,000 for racers in Pro Stock and Pro Mod. Those two classes will get headline status at the race, with Pro Stock racing for $75,000 and the winner in Pro Mod netting $50,000. Bringing two giant names outside the motorsports industry only adds to the magnitude of the event, furthering the unique feel of what is already shaping up to be a memorable weekend in Orlando.
“We couldn’t be more excited to bring O.penVAPE and Trulieve into the fold for the World Doorslammer Nationals. It seems only fitting that a historic event like this also features a historic partnership with two leading companies in the medicinal and recreational marijuana industry,” Drag Illustrated Founder and Editorial Director Wes Buck said.
“Personally, I see this as a significant happening in motorsports – something that we could one day look back on as a landmark moment, representing the dawn of a new era in sports marketing. For event promoters and organizers, relationships such as ours with O.penVAPE and Trulieve are incredibly important. The opportunity to work with booming brands outside of the automotive and racing space is not only refreshing and exciting, but absolutely necessary if we want to grow our sport and grow our events.”
Innovation is a major part of the partnership, something O.penVAPE and Trulieve have focused on since their start. O.penVAPE has been an industry leader for years, and is widely-regarded as one of the most recognized brands in the cannabis and personal vaporizer industries in the world. Trulieve is a leading cannabis company, creating Florida’s dominant cannabis brand as a licensed medical cannabis provider in the state. It currently has 45 medical dispensaries in Florida.
The O.penVAPE brand falls under the SLANG family of brands umbrella, which consists of a portfolio of brands distributed states where cannabis is legal. Both companies will have a major presence in Orlando at the World Doorslammer Nationals, including logos on the car of reigning Pro Stock world champ Erica Enders.
“We’re so excited to once again lead the charge in innovation, this time with O.penVAPE as the first cannabis brand to sponsor a major racing event,” said Chris Driessen, U.S. President of SLANG Worldwide.
“To see the O.penVAPE logo on Erica’s car is yet another symbol that legitimate brands – like those that make up the SLANG portfolio – are becoming more mainstream. We’re thrilled to be working with our valued partners at Trulieve for this event, and we’re grateful to our friends and colleagues at Elite Motorsports for making it a reality.”
O.penVAPE and Trulieve will be on site at Orlando as well, conversing with fans and race teams, and answering questions about their line of products during one of the biggest race weekends of the year.
“I feel like there’s a huge opportunity for something special to happen,” Buck said. “It’s just a great fit and they’re active partners. Those are the type of brands you want to work with. They’re eager to get involved and this is a great fanbase to get involved with. Drag racing fans are loyal to the companies that support their sport, and we’re excited to work with them for a long time.”
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