News Ticker

Flav-R-Pac Named Title Rights Sponsor of NHRA Mello Yello Drag Racing Series Event at Pacific Raceways


GLENDORA, Calif. (June 17, 2020) – Norpac’s Flav-R-Pac Brand has signed a multi-year agreement to become the title rights sponsor of NHRA Mello Yello Drag Racing Series event at Pacific Raceways, outside of Seattle, Wash.

The 33rd annual FLav-R-Pac NHRA Northwest Nationals is set to take place July 31-Aug. 2. One of three races on the famed Western Swing, Austin Prock (Top Fuel), John Force (Funny Car) and Matt Hartford (Pro Stock) were last year’s winners of a thrilling event.

“We are very excited to welcome Norpac’s Flav-R-Pac Brand as a title rights sponsor for our Seattle event,” said Brad Gerber, NHRA Vice President and Chief Development Officer. “In addition to their sponsorship of John Force Racing, we welcome them on board for such an exciting event.”

Flav-R-Pac is a proud sponsor of John Force Racing’s Brittany Force and Austin Prock. Located in the Pacific Northwest, Flav-R-Pac is a farmer-owned operation, focused on growing and processing fruit and vegetable products that can be found in the freezer aisle at local grocery stores.

“Flav-R-Pac is delighted to be the primary sponsor of the NHRA Northwest Nationals right here in our backyard of the great Pacific Northwest,” said Frank Tiegs, President of Norpac/Flav-R-Pac Brand. “Great frozen food and great racing! It just doesn’t get any better than that. See you at the track!”

The Flav-R-Pac NHRA Northwest Nationals will feature racing from all four NHRA Mello Yello Drag Racing Series categories and the NHRA Lucas Oil Drag Racing Series competition, showcasing future stars of the sport.flav-r-pac nw natsABOUT FLAV-R-PAC®
For almost 100 years, Norpac’s Flav-R-Pac® has been the premium brand of choice for Americans looking for the very best in frozen vegetables and fruits. We believe the family farm is simply the ideal way to provide delicious, high quality food to our customers. Washington State’s great Columbia Basin, along with Oregon’s lush Willamette Valley are two of the premier growing regions in the entire world. Many of our farms are within 50 miles of our plant facilities, which allows our crops to go from field to freezer in less than four hours. So…let’s eat!

Photos courtesy of NHRA

About NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and E3 Spark NHRA Plugs Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. NHRA’s Youth and Education Services (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to, or visit the official NHRA pages on Facebook, YouTube, Instagram and Twitter.