GLENDORA, Calif. (October 23, 2020) – Toyota has extended its agreement to serve as the Official Car of the NHRA. In continuation of its long-standing partnership with NHRA, Toyota will have a season-long presence at NHRA Camping World Drag Racing Series events and will be featured prominently in NHRA’s television broadcasts.
“As NHRA continues to grow, it is an absolute pleasure to have Toyota extend our partnership,” said Brad Gerber, chief development officer for NHRA. “As we continue to push the limits within NHRA drag racing, we will continue to push with Toyota as our partner on and off the race track.”
Toyota will receive NHRA on FOX commercials, trackside signage, in-venue video ad placements and bannering rights. NHRA fans will also see Toyota displays at races where they can see the latest Toyota products, including a Toyota Camry replica Funny Car, driven by NHRA racers.
In addition to serving as the Official Car of the NHRA, Toyota also supports several NHRA drivers, including fan favorites Antron Brown, Alexis DeJoria, Doug Kalitta, Shawn Langdon and J.R. Todd. These teams use Toyota Racing Development (TRD) technology to battle the competition in their 11,000-horsepower nitro-burning machines.
“Toyota is pleased to be extending our agreement with the NHRA,” said Paul Doleshal, Group Manager, Motorsports and Assets, Toyota Motor North America. “The relationship between NHRA and Toyota has provided a platform to work with our local dealers and regions, as well as being able to promote our Toyota product lineup to a very loyal NHRA fan-base across the nation. We look forward to celebrating our 20th NHRA season next year and plan on continuing to build on that momentum for years to come.”
The partnership between Toyota and NHRA began in 2002. Toyota added the Official Car of the NHRA title beginning with the 2014 season.
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 40 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold nearly 2.8 million cars and trucks (nearly 2.4 million in the U.S.) in 2019.
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.
Photos courtesy of NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 22 national events featuring the NHRA Camping World Drag Racing Series, NHRA Lucas Oil Drag Racing Series, E3 Spark Plugs Pro Mod Drag Racing Series presented by J&A Service, SAM Tech.edu Factory Stock Showdown and Mickey Thompson Tires Top Fuel Harley Series. Twice a year, NHRA hosts a ‘race-within-a-race,’ during the JEGS Allstars and Mickey Thompson Tires Pro Bike Battle specialty competitions. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style. NHRA also offers the NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. With over 120 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to Facebook, YouTube, Instagram and Twitter.