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NHRA Revs up Licensing Program with JH Design Apparel

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GLENDORA, Calif. (November 20, 2020) — NHRA has partnered with JH Design for a collection of stylized jackets, hoodies and t-shirts. The licensing partnership was secured by JRL Group, NHRA’s licensing agency.jh designA full line of NHRA jackets, hoodies and t-shirts will deliver trendsetting styles that tap into the Speed For All culture of NHRA. This new NHRA apparel collection can be purchased on the Summit Racing website and also available on Amazon.com.

The NHRA Licensing Program continues to expand focusing on lifestyle products such as apparel and accessories, home décor, as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.nhra jrl groupAbout JRL Group, Inc.
Founded in 1999, JRL Group has been connecting brands with consumers through innovative strategic partnerships. JRL Group is a full-service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. JRL Group has successfully extended brands globally and handles all aspects of client licensing programs including strategic planning, contract negotiations, product development, royalty management, and overall program management. JRL Group represents a broad range of clients in automotive, electronics, food, hardware, housewares, publishing, and sports. JRL Group is headquartered in Deerfield, Illinois. www.jrlgroup.com.

Photos courtesy of NHRA

About NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 22 national events featuring the NHRA Camping World Drag Racing Series, NHRA Lucas Oil Drag Racing Series, E3 Spark Plugs Pro Mod Drag Racing Series presented by J&A Service, SAM Tech.edu Factory Stock Showdown and NHRA Top Fuel Harley Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style. NHRA also offers the NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. With over 120 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, YouTube, Instagram and Twitter.

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