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Looking Back on Beginning of World of Outlaws Late Models in 1988

Popular Sprint Car Promoter Begins New Chapter in Late Model Land


LMS topwoo lm 1CONCORD, N.C. (November 25, 2020) – In commemoration of the 20th season for the World of Outlaws Morton Buildings Late Model Series coming in 2021, we’re remembering the past and looking back on the years that led us to today.

The beginning was 1988. Ted Johnson had already established the World of Outlaws NOS Energy Drink Sprint Cars as a national powerhouse after only ten years. So, what now?

Late Models, of course.

Founded on the same principles which transformed his 1978 band of travelers into The Greatest Show on Dirt, Johnson of Beloit, Wisc. formed a series of fendered fanatics in ’88 to unleash the The Most Powerful Late Models on the Planet.

Recruiting an elite breed of drivers, this original outfit of Outlaws was a list of legends on top of legends. After all, 11 of the top 12 in the series’ inaugural point standings have now found a home at the National Dirt Late Model Hall of Fame.

Some of the iconic names which headlined that opening campaign in ’88 includes Moyer, Kraft, Phillips, Kosiski, Swartz, Essary, Moran, Boggs, Purvis, Smith, Aukland, and more.

With 17 races on the docket, the World of Outlaws Late Model Series contested events from Pennsylvania to Colorado, and everywhere in between in 1988. A total of 12 unique tracks in 11 different states highlighted year one.

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Larry Phillips won the first-ever World of Outlaws Late Model feature in his Bullitt Chassis No. 75. [Paul Arch Photo]

Forever etched in the record books is the date April 22, 1988, when the World of Outlaws Late Models officially roared to life with the first event in series history held at the revered Williams Grove Speedway in Mechanicsburg, Pennsylvania. Distinguished as the first feature winner, Larry Phillips of Springfield, Mo. outran an all-star cast of competitors which included Jack Boggs, Freddy Smith, Rodney Franklin and Billy Moyer for his lone career victory.

When the series ventured west, Mr. Smooth Billy Moyer entered the win column and promptly established himself as the original Outlaw. A three-race win streak at Badlands Raceway in Yates Center, Kans. and Colorado National Speedway in Erie, Colo. pushed Moyer to the top of the all-time wins list, a spot he would hold until 2012 when Darrell Lanigan stripped it away.

The summer of ’88 began with a variety pack of fresh faces in victory lane as Willy Kraft of Lakefield, Minn. won at Black Hills (S.D.) and Jackson (Minn.), Rick Egersdorf of St. Paul, Minn. put his name into the hat by scoring at Cedar Lake (Wisc.), and Johnny Stokes of Columbus, Miss. was top dog in an Enid (Okla.) showdown.

From there, Moyer turned up the heat and went on an unrelenting run to win six of the final seven shows, including a five-race stretch which lasted 11 more seasons as the longest win streak in series history.

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Willy Kraft was the only other multi-time winner in 1988 besides Moyer. [Dennis Piefer Photo]

Triumphs at Sante Fe (Ill.) and Knoxville (Iowa) led into a perfect trifecta when Moyer swept three straight nights of the USA Nationals at Cedar Lake Speedway. The soon-to-be Million Dollar Man, Donnie Moran, stopped Billy’s streak when the Outlaws hit Missouri for the first time ever, beating him head-to-head at Highway 13 in Bolivar. Billy got him back one night later with a season-ending score at Lebanon I-44.

Recording ten wins and 14 top five finishes in the 17-race series, Moyer became the first champion in World of Outlaws Late Model Series history with 2,024 points earned aboard his famous No. 21. Closing out the top five point finishers in the inaugural season was Willy Kraft (-109), Larry Phillips (-200), Joe Kosiski (-578), and Charlie Swartz (-757).

It was a year to remember and will forever be written into the history books. With the groundwork laid, the stage was set for the World of Outlaws Late Models to return in 1989 with bigger goals in mind. Come back on Friday, November 27 to read up on the 1989 campaign!

April 22/Williams Grove (PA)/Larry Phillips/Jack Boggs/Freddy Smith
April 24/Hagerstown (MD)/Les Hare/Gary Stuhler/Rodney Franklin
May 20/Badlands (KS)/Billy Moyer Sr./Ken Essary/Terry Phillips
June 3/Colorado National/Billy Moyer Sr./Willy Kraft/Terry Phillips
June 4/Colorado National/Billy Moyer Sr./Willy Kraft/Terry Phillips
June 5/Black Hills (SD)/Willy Kraft/Larry Phillips/Ken Essary
June 10/Cedar Lake (WI)/Billy Moyer Sr./Willy Kraft/Tom Nesbitt
June 11/Cedar Lake (WI)/Rick Egersdorf/Tom Nesbitt/Billy Moyer Sr.
June 18/Jackson (MN)/Willy Kraft/Larry Phillips/Mitch Johnson
July 8/Enid (OK)/Johnny Stokes Willy/Kraft Billy/Moyer Sr.
July 22/Sante Fe (IL)/Billy Moyer Sr./Willy Kraft/Larry Phillips
July 29/Knoxville (IA)/Billy Moyer Sr./Willy Kraft/Ken Essary
Aug. 18/Cedar Lake (WI)/Billy Moyer Sr./Donnie Moran/Rick Aukland
Aug. 19/Cedar Lake (WI)/Billy Moyer Sr./Rick Aukland/Larry Phillips
Aug. 20/Cedar Lake (WI)/Billy Moyer Sr./Donnie Moran/Larry Phillips
Aug. 26/Highway 13 (MO)/Donnie Moran/Billy Moyer Sr./Larry Phillips
Aug. 27/Lebanon I-44 (MO)/Billy Moyer Sr./Ray Goss Jr./Ken Essary

Showing 1 to 17 of 17 entries

Photo credit: Todd Healy, Paul Arch, Dennis Piefer via World of Outlaws

WoOLMS 2019

The World of Outlaws Morton Buildings® Late Model Series is brought to fans across the country by many important sponsors and partners, including: Drydene (Official Motor Oil), E-Z-GO Golf Carts (Official Golf Cart) Hoosier Racing Tire (Official Tire), iRacing (Official Online Racing Game), Morton Buildings (Official Building), Arizona Sport Shirts (Official Apparel Company), SIS Insurance (Official Insurance Provider) VP Racing Fuels (Official Racing Fuel); in addition to contingency sponsors, including: ARP Automotive Racing Products, Cometic Gasket, COMP Cams, DART, Penske Racing Shocks, Quarter Master, and Wrisco (Exclusive Racing Aluminum); along with manufacturer sponsors, including: Capital Race Cars, FireAde, Integra Shocks, Intercomp, Racing Electronics, Rocket Chassis and TNT Rescue.

Founded in 1978, the World of Outlaws®, based in Concord, NC, is the premier national touring series for dirt track racing in North America, featuring the most powerful cars on dirt, the World of Outlaws NOS® Energy Drink Sprint Car Series and the World of Outlaws Morton Buildings® Late Model Series. Annually, the two series race nearly 140 times at tracks across the United States and Canada. CBS Sports Network is the official broadcast partner of the World of Outlaws. DIRTVision® also broadcasts World of Outlaws events over the Internet to fans around the world. DIRTVision® also broadcasts World of Outlaws events over the Internet to fans around the world. Learn more about the World of Outlaws.


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