GLENDORA, Calif. (April 3 2021) – NHRA has partnered with Authentic Street Signs to greenlight a collection of heavy-duty steel street signs and home décor that offer fans an incredible upgrade for their man caves, garage and patios. The licensing partnership was secured by JRL Group, NHRA’s licensing agency.
Authentic Street Signs brings a classic approach to American manufacturing. Known for their commitment to quality, they build incredibly durable, indoor/outdoor rated street signs exactly how they were made in the 1950’s. Heavy gauge U.S. steel, baked-on automotive grade enamels—these signs were made to last. Thundering across the finish line, these new NHRA street signs, along with a collection of their new laser cut steel emblem signs, and steel magnets, are now available for sale at www.authenticstreetsigns.com.
“With such a proud legacy, we are thrilled to partner with an organization like the NHRA,” says Mark Wollin, Founder of Authentic Street Signs. “We knew that the plastic & tin signs that you see everywhere wouldn’t cut it. Drag racing fans deserve something better. That’s why we’re excited to present these American-made, solid steel signs and magnets to fans everywhere.”
The NHRA Licensing Program continues to expand focusing on lifestyle products such as apparel and accessories, home décor, as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.
Photos courtesy of NHRA
ABOUT JRL GROUP, INC.
Founded in 1999, JRL Group has been connecting brands with consumers through innovative strategic partnerships. JRL Group is a full-service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. JRL Group has successfully extended brands globally and handles all aspects of client licensing programs including strategic planning, contract negotiations, product development, royalty management, and overall program management. JRL Group represents a broad range of clients in automotive, electronics, food, hardware, housewares, publishing, and sports. JRL Group is headquartered in Deerfield, Illinois. www.jrlgroup.com.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 22 national events featuring the NHRA Camping World Drag Racing Series, NHRA Lucas Oil Drag Racing Series, E3 Spark Plugs Pro Mod Drag Racing Series presented by J&A Service, Factory Stock Showdown and Top Fuel Harley Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style. NHRA also offers the NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. With over 120 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, YouTube, Instagram and Twitter.